Serena Smith

Executive responsible for all aspects of the international payments business. Responsibilities also include global Payments Engagement, Vendor Risk Management, Risk & Audit and Business Performance Metrics functions. Additionally responsible for providing a consistent service delivery across all product lines within Global Retail Payments, the largest division within FIS. This role oversees all Credit, Debit, Prepaid, Loyalty, Merchant, Network, check, and Fraud products and services. Maximizes customer acquisition, retention and profitability, provides the comprehensive and authoritative view of the customer, and creates corporate and customer strategies at the highest levels of the Company.

Managed all aspects of the Norcross EFT platform which processes more than 1 billion transactions per year, drives more than 3000 ATM’s and has revenues exceeding $200 million. Directly responsible for all aspects of operations, development, customer service, product management and implementations. Lead industry and market research and discussions through formation of the first EFT Advisory Council, webinar series, and creation of research papers. Industry expert on EMV and upcoming mobile solutions that interface with the various card products. Consistently receive company’s highest client loyalty survey scores.

Defined strategy for and developed, built, and manage the remittance processing division encompassing integrated payment processing capabilities in 10 centers throughout the country. Direct initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate product integration and growth initiatives. Ensure all audits requirements are met while balancing customer, federal and state requirements and cost. Evaluate and integrate acquired companies into the appropriate business units. Direct product development activities and implementations along with daily operations. Prepare and manage a $14-million budget which grows by more than 50% each year.